Artificial Intelligence(AI) will be the future of Digital Marketing! Yes, we heard it right!
Though we could say that the full potential of AI is yet to be seen in the field of Digital Marketing, there are some instances were Marketers applied Artificial Intelligence. Before moving forward let's discuss what is AI and how it will be useful in marketing.
What exactly is Artificial Intelligence? Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their action How Artificial Intelligence is transforming Digital Marketing? Artificial Intelligence is transforming digital marketing by streamlining the complex tasks by automation and simplifying the decision making for customers and marketers by using personalisation and supporting the marketers data by processing real time data. Five instances where power of Artificial Intelligence was unleashed in marketing effort
The chatbot is a quick and most efficient solution for the customer service team to respond to customers with their queries. The processing of chatbot technology is deep-dived into AI by using Natural Language Processing(NLP).
Personalisation helps the customers to satisfy their demands and at the same time it helps the marketers to provide the ultimate experience to their customers. Big giants like Netflix and Amazon already use this to provide the ultimate experience for their customer.
Visual search for Retailers- This is widely used technology by big retailers brand likes of tommy hilfiger. Whole concept was derived to create great experience for user by shortening the path from search to conversion.
Semantic searching-Though the Page rank algorithm was designed to understand more about searcher queries and give result to it accordingly, semantic search is becoming crucial part of SEO strategy by beating the algorithm by using AI to better understand searchers query.
Automation-Marketing automation is already booming in the industry, with AI marketers are effectively streamlining their work by making efficient decision and processing real time data.
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