Ever feel like scribbling your head over social media marketing tasks. The range of tasks can go unlimited starting from cross-team approvals, real-time monitoring of your mentions and managing your online reputation management, tracking your campaign results, content curation and managing your content library, failed deadlines of posting online at specified time limits and consistency all across your channels. Every social media manager must have scratched their heads over these tasks.
Overall any marketing efforts jot down to these questions how your social media strategy is aligned towards your marketing goals and are you able to prove social media ROI apart from vanity metrics such as reach, impressions and no of followers.
Well, Commonly social media ROI can be calculated by a simple formula Revenue/investment X 100.
Investment can range in terms of your Labor, training, social media tools, ad budgets. But over the period of time, this formula can look so naive because it does not align with your social media strategy. The question remains still debatable but overall social media strategy cannot be underestimated.
However, showing consistency and streamlining your workflows for social media tasks can however improve your productivity and eventually one step close to improving your ROI. Social media automation tools can help you to achieve the desired results at ease.
Lots of social media automation tools can help you achieve the desired results with these common features.
Auto scheduling function: Manage your deadlines strictly to automatically schedule your post on various social media networks. Make efficient use of your content calendar posting for upcoming weeks and important events.
Content Library: Manage your library with ease and maintain a pipeline for content curation for your future requirements and upcoming weeks.
Monitoring and Online reputation management: Create a list of desired mentions, important keywords, competitor mentions, and their social media pages.Set the desired timeframe for your ORM strategy ranging from negative reviews to positive reviews, appreciating your followers and attending the angry customers on social media.
Team Management: Efficiently manage your approvals from senior leadership teams and cross-team across your creative team and content writer.
Social Media Analytics: Track your metrics by building dashboards and benchmarking your results with competitors and industry standards.
Comments